Machine Learning – Scalerfy

Service:

AI & Machine Learning Development

Result:

15%

Increase in revenue ROI

Platforms:

ML Model

Website:

Machine Learning

Overview:

We’re passionate about turning complex challenges into opportunities, and our work with an investment firm on lead generation is a perfect example.

With a massive pool of 500,000 leads packed with details like income, contact history, and past investment outcomes, they needed a smarter way to pinpoint high-potential investors. We stepped in with a custom machine learning solution, leveraging Python libraries and creating a data pipeline to analyze this data.

Our approach involved cleaning up messy datasets, engineering key features like net worth and engagement history, and training a model to deliver 85% accurate predictions. Integrated seamlessly into their CRM, this tool provides real-time insights, helping their sales team focus on the right leads. Whether you’re dealing with big data or need to boost your business efficiency, this project shows how we can tailor cutting-edge AI to meet your goals and build trust with measurable results.

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Results:

Precision: Achieved an impressive 85% accuracy in predicting lead investment potential, giving you confidence in every decision.

Efficiency: Slashed time spent on low-potential leads by 40%, freeing your team to focus on high-value prospects.

Growth: Drove a solid 15% increase in successful investments within the first quarter, proving the impact on your bottom line.

Insight: Delivered clear feature importance scores, highlighting drivers like net worth and prior engagement, so you can refine your strategy with data you can trust.

Scalability: Handled the full 500,000-lead dataset with ease, ensuring your solution grows with your business needs.

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